A digital marketer with a passion for artist branding, marketing, and fan engagement. I’m currently a Music Business student at Hofstra University, set to graduate in May 2026, where I balance my coursework with hands-on experience across digital marketing, content strategy, and brand development.

Since April 2025, I’ve worked as a Digital Marketing Apprentice at Crowd Surf, supporting artist and brand campaigns through social content creation, trend monitoring, fan-focused strategy, and the development of organized content calendars to guide posting and campaign rollouts. Alongside this role, I’ve been a Marketing Intern with Compass Group, Campus Dining at Hofstra since September 2024, creating promotional assets, building social content schedules, and helping execute on-campus marketing initiatives that drive student engagement.

I have experience managing social media accounts, preparing content calendars, and executing digital campaigns across Instagram, TikTok, X, and YouTube. I collaborate with artists and teams on digital strategy, analytics tracking, and audience growth.

Beyond strategy, I’m deeply passionate about design and its role in shaping an artist’s brand identity. I enjoy creating eye-catching graphics, social visuals, and promotional materials that align with an artist’s aesthetic and messaging, and I love helping bring creative visions to life.

Outside of my academic and professional work, I founded Kim Petras Updates, a fan-driven social media presence across major platforms that has grown to 65,000+ followers. Running this account gave me early, hands-on experience in audience building, content strategy, trend-driven posting, and community management within the music space.

With a strong understanding of social media trends, platform behavior, and digital branding, I’m passionate about helping artists and brands build meaningful online connections and create engaging, visually compelling content.