an aspiring social media manager and digital marketer with a passion for artist branding, marketing, and fan engagement. currently, i’m a music business student at hofstra university, where i balance my studies with hands-on experience in marketing, management, and publishing through team projects and industry-focused coursework. while my primary focus is digital & social media marketing, my exposure to these different areas has given me a well-rounded understanding of how the music industry operates.

i have experience managing social media accounts, content calendars, and digital campaigns across platforms like instagram, tiktok, x, and youtube. as the instagram director for hofstra music, i produce content, track social media growth, and direct student outreach, working to amplify music-related events on campus. additionally, as a social media & digital marketing intern at we all connect, i help develop digital marketing strategies, create engaging content, and track analytics to optimize audience engagement.

beyond strategy and marketing, i’m deeply passionate about design and its role in shaping an artist’s brand identity. i enjoy creating eye-catching graphics, social media visuals, and promotional materials that align with an artist’s aesthetic and messaging. whether it’s designing content for social platforms or building a cohesive brand presence, i love bringing creative visions to life.

outside of my academic and professional experience, i founded kim petras updates, a fan-driven social media presence across major platforms with 65,000+ followers. running the account allowed me to build strong fan engagement strategies, collaborate with other music communities, and connect with industry professionals, giving me an early introduction to content strategy, audience building, and digital marketing in the music space.

with a strong understanding of social media trends, platform algorithms, and digital branding, i’m passionate about helping artists and brands build meaningful online connections and create engaging, visually compelling content.