UNUSED TOUR POSTER CONCEPT

DRAFT SHOW POSTER DESIGN

OFFICIAL POSTER

77K LIKES, 600K+ VIEWS

140K LIKES, 1M+ VIEWS

Identified rising anticipation around two snippets of 'Alone'  (featuring Nicki Minaj) posted by Kim Petras’ team on TikTok. Combined the clips to create a viral sound that drove engagement — later reused by mega-influencer Alix Earle and others, boosting the song’s virality.

83K LIKES, 530K+ VIEWS

Leveraged Kim’s past praise for Nicki Minaj to tap into one of the most engaged fandoms (Nicki Minaj's Barbz) and build anticipation ahead of the song’s release.